On January 1, 1895, Alphonse Mucha presented his new style to the citizens of Paris. Called upon over the Christmas holidays to created a poster for Sarah Bernhardt’s play, Gismonda, he put his precepts to the test. The poster was the declaration of his new art. Spurning the bright colors and the more squarish shape of the more popular poster artists, the near life-size design was a sensation. (via Alphonse Mucha, a Czech Dream « Pollocksthebollocks’s Weblog)